West Ham sponsors continue shirt deal
BBC Sport · 2026-06-30 · archive
Gambling firm Boyle Sports have opted to continue their front-of-shirt sponsorship deal with West Ham United.
The Story So Far
West Ham United have secured a continuation of their commercial partnership with Boyle Sports, ensuring the gambling company remains the primary front-of-shirt sponsor. The decision by the betting firm to extend its existing agreement provides the club with ongoing financial continuity regarding its most prominent branding asset. This arrangement means the sponsor's logo will continue to feature prominently on the team's official playing kits. As the club prepares for its upcoming fixtures, maintaining this established relationship allows for a consistent commercial presence. The renewal signifies a mutual commitment between the football club and the betting organization for the immediate future.
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