Revealed: David Sullivan’s Sunday Sport sold sexualised images of 15-year-old girls

The Story So Far

West Ham United co-owner David Sullivan’s historical business ventures have faced renewed attention regarding past editorial practices at the Sunday Sport. During the late 1980s, the publication, which Sullivan established, reportedly featured sexualised imagery of fifteen-year-old girls. A specific segment called the "Countdown to 16" used revealing photographs of young girls to preview topless content scheduled for release once they reached legal age. These methods emerged during an era of intense rivalry in the British tabloid market, where newspapers often utilized highly provocative material to secure readers. The findings provide context regarding the chairman's professional background within the competitive media industry of that period.