A new way to wear the colours | Introducing our first-ever trainer with New Balance

The Story So Far

West Ham United has officially launched a new footwear collaboration, marking a significant milestone in the club’s commercial partnerships. The East London side has teamed up with sportswear manufacturer New Balance to release its inaugural branded trainer. Designed to incorporate the club’s traditional colour palette, this release offers supporters a lifestyle option alongside standard matchday kit. This project represents the first time both entities have worked together on a bespoke shoe design for the public. The strategic move follows a growing trend of professional football teams expanding their retail offerings beyond performance gear into the broader global casual fashion market.