West Ham United F.C. and BrewDog Unveil Boleyn Brew: A Fan-Created Matchday Beer Made by Hammers, for Hammers

The Story So Far

West Ham United has partnered with the brewing company BrewDog to launch a new beverage named Boleyn Brew. This collaboration results in a matchday beer that was specifically developed with input from the club’s supporters. Designed to cater to the tastes of the Hammers' fanbase, the project highlights a direct connection between the institution and its followers. The product's chosen name references the club’s historical identity, providing a recognizable link for the community. This new offering is intended for consumption during matchdays, serving as a specialized beverage choice for those attending matches or following the team’s ongoing seasonal sports progress.