Khan ‘must act’ to secure naming rights deal for London Stadium

The Story So Far

West Ham United’s home venue continues to operate without a commercial title sponsor as pressure mounts on the Mayor of London to finalize a naming rights agreement. Since the Hammers transitioned to the Stratford stadium, the absence of a long-term corporate partnership has remained a prominent financial concern for the site’s stakeholders. Observers suggest that direct mayoral involvement is now essential to conclude negotiations for a sponsorship package. Although several potential brands have been associated with the facility in the past, no formal contract has materialized. Securing a deal remains a priority to improve the venue’s economic outlook and long-term viability.