85% have spoken. Now West Ham must give us a crest to be proud of

The Story So Far

West Ham United faces growing calls to reconsider its official branding following a recent consultation period with its supporters. Data indicates that eighty-five percent of those surveyed have expressed a desire for a new club crest, signaling a strong mandate for change within the fanbase. This overwhelming majority suggests that the current visual identity may not fully align with the expectations of the community. As discussions regarding a potential redesign continue, the focus remains on whether the club will act on this feedback to produce a badge that better represents its history and traditional values. The organization now faces the task of addressing these widespread calls for a revised aesthetic.